The Classic Green Boot
Seasonal Campaign - AW24
Art Direction of an AW campaign shoot for Le Chameau, focused on the brand’s classic, iconic green boots - an enduring symbol of the brand’s expertise and rural legacy. I was responsible for art directing the shoot and also led the talent sourcing and model casting, as well as managing post production and the design of assets for all channels. Drawing on deep-rooted heritage, we reinterpreted traditional country styling through a contemporary, fashion-led lens. The success of this campaign drove an increase in sales during peak trading period.
Role: Art Director and Graphic Designer
Client: Le Chameau
Photography:Ellyse Anderson at One Represents
Styling: Steph Wilson at One Represents
Hair & Make-up: Kite Chuang
Models: Sajid Shaikh and Kristin Zakala
The Black Boots
New Product Launch Campaign
When Le Chameau launched black as a new colour way in their iconic boot styles, I was responsible for the creative direction for the launch campaign. Working alongside set designer Joanna Goodman and Director Tiago Kingwell we created a dynamic set and captured immersive visuals to situate the new black boots as versatile staples delivering both function and style.
Role: Art Director and Graphic Designer
Client: Le Chameau
Director & DOP: Tiago Kingwell
Set Designer: Joanna Goodman
I selected Catarina Mira-Rose to commission to create some social content for the launch of the black boots, as her lifestyle and personal style reflected the wider audience that Le Chameau was aiming to reach. Her strong creative direction skills ensured that the content was engaging and performed well on the brand’s social channels.
