LE CHAMEAU - POETRY IN MOTION

Seasonal Campaign - SS24

Creative Direction of a campaign shoot for Le Chameau, focused on highlighting the elegance, heritage and prestige of equestrianism, aligning Le Chameau luxury rubber boots as a refined lifestyle choice for those in the equestrian world.
I was responsible for art directing the shoot and also led the talent sourcing, location scouting and model casting, as well as all post production and design of assets for all channels. The campaign also featured on display at the Le Chameau
retail stand at the prestigious Defender Kentucky equestrian competition.

Role: Art Director and Graphic Designer
Client: Le Chameau

Photography: Ellyse Anderson at One Represents
Styling: Molly Haylor at One Represents
Hair & Make-up: Kite Chuang
Model: Lily Jean Harvey
Production: RD Content