Glebe House

‘There’s Nowhere You Can’t Go’ Series

Art Direction of an AW campaign shoot for Le Chameau, focused on the brand’s classic, iconic green boots - an enduring symbol of the brand’s expertise and rural legacy. I was responsible for art directing the shoot and also led the talent sourcing and model casting, as well as managing post production and the design of assets for all channels. Drawing on deep-rooted heritage, we reinterpreted traditional country styling through a contemporary, fashion-led lens. The success of this campaign drove an increase in sales during peak trading period.